In a significant breakthrough for the Indian tech industry, boAt, a Make in India brand, has achieved a remarkable milestone, securing the second position in the global wearable devices market. According to the IDC Worldwide Quarterly Wearable Device Tracker Q3 2023 report, boAt emerged as the second-largest wearable maker after Apple, overtaking giants like Xiaomi and Samsung.

The report unveils a burgeoning trend in the adoption of wearable technology worldwide. While established players like Apple, Xiaomi, Samsung, and Huawei have traditionally dominated this space, 2023 witnessed the meteoric rise of an Indian brand, reshaping the dynamics of the wearable device market.

The IDC report confirms boAt’s ascent to the second spot in terms of the volume of units shipped, signaling a significant 2.6% growth in worldwide shipments of wearable devices, reaching an unprecedented high of 148.4 million units in Q3 of 2023.

Apple maintained its stronghold with 29.9 million shipments, capturing a 29.9% market share in the same quarter. Surprisingly, Imagine Marketing, the parent company of boAt, seized the second position with a 9.6% market share, recording 14.3 million shipments. This remarkable leap positions boAt ahead of its competitors, a monumental shift from being the 5th largest wearable brand globally in Q2 of the previous year.

Bryan Ma, a technology industry analyst at IDC, highlighted boAt’s achievement, specifying that the brand’s concentration on earwear and True Wireless Stereo (TWS) devices played a pivotal role in its ascent.

Jitesh Ubrani, the research manager of mobility and consumer device trackers at IDC, emphasized the evolving landscape of wearables, citing the advent of sleeker designs and the emergence of new form factors such as smart rings from brands like Oura, Noise, Circular, and boAt. This innovation surge not only propels newer brands but also urges established players to elevate their health tracking capabilities.

The competitive landscape saw Xiaomi securing the third position, shipping 11.6 million units and holding a 7.8% market share, followed by Samsung and Huawei with 10.7 million and 8.5 million shipments, respectively.

The IDC report also underlined a significant milestone, surpassing the shipment volumes of Q3 2021 and Q3 2022, attributing this growth surge to the rise of smaller brands and the evolution of emerging wearable categories.

Established in 2014 by Aman Gupta and Sameer Mehta, boAt has etched its name among Indian consumers with its range of earphones, audio products, smartwatches, and speakers. The brand’s meteoric rise in the global wearables market underscores India’s growing prowess in the technology domain, setting the stage for further innovation and market disruption.

The triumph of boAt not only symbolizes a remarkable achievement for an Indian brand but also signifies the burgeoning potential of the Indian tech industry on the global stage. As boAt paves the way for innovation and disruption, it beckons a new era in the wearable technology landscape, solidifying India’s position as a formidable player in the global tech market.

In the fast-evolving landscape of smartphones, the competition has pivoted toward camera capabilities, sparking a race among manufacturers to equip their devices with cutting-edge camera specifications. For photography enthusiasts on a budget, here’s an exhaustive rundown of the best camera smartphones available for under ₹30,000 in India as of December 2023.

1. Samsung Galaxy F54 5G:

The Samsung Galaxy F54 5G stands tall with a remarkable 108MP no-shake camera housed within a robust body. Boasting a massive 6,000mAh battery and powered by Samsung’s Exynos 1380 5nm processor, this device offers 8GB RAM and 256GB storage. Its camera setup includes a 108MP (OIS) primary camera, an 8MP ultra-wide lens, and a 2MP macro lens, all complemented by the latest One UI 5.1.

2. Samsung S20 FE 5G:

The Samsung S20 FE 5G emerges as a steal at its reduced price of Rs. 27,128, equipped with a Snapdragon 865 SoC and featuring a 6.5-inch full-HD+ Super AMOLED Infinity-O Display with a smooth 120Hz refresh rate.

3. Google Pixel 6a:

Google’s Pixel 6a boasts a 6.1-inch OLED display, fuelled by the powerful Google Tensor chipset. Its camera setup includes a dual rear setup with a 12.2MP main sensor supported by optical image stabilization (OIS) and a 12MP ultra-widefield sensor, coupled with an 8MP front-facing shooter.

4. OnePlus Nord CE 3 5G:

The OnePlus Nord CE 3 5G features a 6.7-inch Fluid AMOLED display with a high 120Hz refresh rate. It is powered by the Snapdragon 782G chipset, it offers up to 8GB of RAM and 256GB of storage. Its triple rear camera setup includes a 50MP primary camera, an 8MP ultra-wide-angle lens, and a 2MP macro sensor, along with a 16MP front camera for selfies and video calls.

5. Oppo Reno 10 5G:

The Oppo Reno 10 5G presents a striking 6.7-inch FHD+ OLED 3D curved display, run by a 6nm MediaTek Dimensity 7050 SoC with 8GB of RAM. Its camera array comprises a 64MP main sensor with autofocus and OIS, a 32MP telephoto sensor, and an 8MP sensor, while the front flaunts a 32MP camera for selfies.

Each of these smartphones delivers an impressive blend of photography prowess, sleek design, and robust features, all under the ₹30,000 mark. From the high-resolution sensors to advanced stabilization technologies and vibrant displays, these devices cater to diverse preferences, offering an array of features that cater to the demands of modern-day smartphone users.

As manufacturers continue to innovate and push boundaries in the realm of smartphone cameras, these devices stand as shining examples of accessibility and excellence, empowering users to capture stunning moments without breaking the bank. Whether you prioritize high-resolution imagery, advanced stabilization, or immersive displays, these budget-friendly options cater to your diverse photographic needs, ensuring that capturing brilliance remains within reach for all.

The excitement mounts as OnePlus gears up to reveal its much-anticipated non-foldable flagship, the OnePlus 12, in China on December 5. With teasers and official renders teasing enthusiasts, here’s an in-depth look at the confirmed features that promise to elevate the OnePlus experience:

1. Powering Performance: Snapdragon 8 Gen 3 SoC

• Embracing the flagship Snapdragon 8 Gen 3, akin to prominent Chinese smartphones like iQOO 12 and Xiaomi 14.
• Marking a milestone for OnePlus as the first offering to support up to 24 GB of RAM and an astounding 1 TB of internal storage.

2. Spectacular Display Dynamics

• Showcasing a substantial 6.82-inch curved 2K display with a refreshing 120Hz rate and peak brightness of 4,500 nits (during HDR playback).
• Featuring an optical in-display fingerprint sensor for enhanced security and seamless usability.

3. Camera Innovations: 3x Periscope Zoom Lens

• Unveiling a 4th gen Hasselblad camera system comprising a 50 MP primary shooter, a 48 MP ultra-wide lens, and a groundbreaking 64 MP periscope zoom lens.
• Delivering 3x optical and 6x in-sensor zoom capabilities, along with the ability to capture 4K videos in Dolby Vision format.

4. Design Marvels and Ergonomics

• Introducing an alert slider on the left side, while the right side houses power and volume buttons within a sleek curved metal frame.
• Showcasing a seamless blend of back glass, display, and frame for a premium in-hand experience, coupled with a USB-C port supporting USB 3.2 Gen 1 for faster data transfers.

5. Resilience Redefined: Water and Dust Resistance

• Boasting an IP65 rating for water and dust resistance, enhancing durability, and protection, particularly in Chinese markets.

6. Aesthetic Variants and Hardware Flourish

• Available in captivating black, white, and green color variants, featuring a glass back panel adorned with a circular camera island.
• Packed with additional features like an IR blaster, stereo speaker setup, and a dual nano SIM card slot supporting 5G connectivity.

7. Software Supremacy: Android 14 Experience

• Set to debut with Android 14, offering ColorOS 14 for the Chinese variant and OxygenOS 14 globally, ensuring a clean and bloatware-free user interface.
• Continuing OnePlus’s legacy with four years of OS updates and five years of security updates.

8. Enduring Battery Life and Lightning Charging

• Fueled by a robust 5,400 mAh battery, complemented by the return of 100W fast charging and the revival of 50W wireless charging.
• Promising an astounding full charge in just 29 minutes with the included 100W fast charger, setting a new benchmark for rapid charging.

As smartphones become an integral part of our daily lives, their battery health becomes a significant concern. For Samsung Galaxy users, preserving battery longevity can be achieved through a few key settings that efficiently manage charging and usage. These settings, when enabled, can significantly slow down battery degradation, ensuring prolonged battery life.

Limit Charging to 85% for Prolonged Battery Lifespan

• Samsung recommends not fully charging or discharging your device to preserve battery health.
• Enabling “Protect Battery” in Settings > Battery restricts charging beyond 85%, effectively extending the battery’s lifespan.
• This feature automatically halts charging when the battery reaches 85%, preventing unnecessary strain on the battery.

Disable Fast Charging to Minimize Heat Impact

• Fast charging accelerates battery charging but can generate excess heat, negatively impacting battery health over time.
• Disabling fast charging in Settings > Battery > Charging Settings can mitigate overheating issues during charging.
• For devices supporting wireless charging, turning off fast wireless charging helps reduce heat generation, promoting better battery health.

• Note: Although disabling fast charging might extend battery lifespan, it may lengthen charging time.

Optimize Background App Usage to Conserve Power

• Numerous apps often run in the background, consuming power even when not in use, thereby affecting battery life.
• Enabling “Put Unused Apps to Sleep” in Settings > Battery > Background usage limit automatically identifies and puts dormant apps to sleep.
• This feature prevents unnecessary power drain by identifying and halting background processes of apps that haven’t been used recently.

• These settings offer proactive measures to safeguard battery health, promoting a longer-lasting and more efficient battery performance for Samsung Galaxy smartphones and tablets. While implementing these settings may slightly alter charging habits, the trade-off is prolonged battery longevity and optimized device performance.
• 
  By adopting these settings, Samsung users can ensure their devices maintain optimal battery health, minimizing battery degradation over time. These proactive steps empower users to extend their device’s lifespan and enhance overall battery performance, providing a more sustainable and reliable smartphone experience.
  Remember, taking care of your device’s battery health today ensures prolonged and consistent performance in the future.

As the mercury dips and frost paints the world in icy hues, winter’s arrival marks the perfect opportunity to curate ensembles that blend warmth with style. The art of layering transcends merely bundling up; it’s an intricate fusion of textures, colors, and functionality. Here’s your guide to transforming your winter wardrobe into a canvas of sophisticated layering.

Balancing Act: Finding Harmony in Layers

Think of layering as a graceful dance, weaving one garment atop another to achieve not just warmth but also elegance and adaptability. Striking the right balance is pivotal—too many layers may overshadow your style. It’s about creating a simple yet stylish winter look.

Kanupriya, Designer at Latin Quarters, compares it to crafting a sandwich—each layer contributes to the ensemble. The trick is to avoid overpowering your style with excessive layers.

Building a Foundation: Embrace Quality Basics

Every masterpiece starts with a strong base. Invest in quality basics like thermal tops, leggings, and lightweight long-sleeve tops in neutral tones. These form a versatile canvas for subsequent layers.

Prof. Devender Singh Kharb, Dean of the School of Fashion at World University of Design, suggests sticking to neutral tones to create a flexible base.

Texture Tango: Mixing and Matching Fabrics

The essence of layering lies in blending contrasting materials and textures for visual allure. Knits with leather or wool with silk add depth and interest to your attire.

Prof. Kharb emphasizes the importance of varied textures to enhance the outfit’s visual appeal.

Proportional Play: Experimenting with Lengths and Silhouettes

Layering is an art of proportions. Experiment with different lengths and silhouettes to add depth and dimension. Pair a cropped jacket with high-rise jeans or a long cardigan with a fitted dress to strike a balance.

Thoughtful Adornments: Elevating with Accessories

Accessories add the final touches to layered outfits. Incorporate an oversized woolen scarf, chunky brooch, or statement gloves to stylize and add warmth.

Footwear Fusion: Making a Statement with Boots

Winter boots are an essential statement piece. They snugly envelop your feet while offering practicality. From knee-high to ankle boots, they complement various attires, adding flair to skirts, dresses, or jeans.

Colorful Expression: Vibrancy Amidst the Chill

Winter doesn’t demand muted tones. Experiment with jewel tones, earthy hues, or vibrant pops of color. Inject personality into your layered look with colorful accents—be it a scarf, a shirt, or even socks.

Conclusion: Your Layered Manifestation

Mastering the art of layering is a journey of experimentation and self-expression. Embrace the canvas of your winter wardrobe to exhibit your unique style. As the cold winds blow, let your layers not only shield you from the chill but also become an ode to your individuality and creativity. 

Let your winter ensemble resonate with your personal flair, and revel in the artistry of layering!

The GoPro Hero 12 Black, GoPro’s latest flagship camera, may seem familiar at first glance, but beneath its surface lies a range of improvements aimed at empowering creators and video professionals alike. In this deep dive, we explore the noteworthy enhancements and capabilities of the GoPro Hero 12 Black.

A standout modification is the design update, featuring flip-down mounting fingers at the base, eliminating the need for additional accessories. With a standard 1/4-20 tripod mount integrated between these fingers, users can seamlessly transition between tripod and GoPro mounts without requiring a separate adapter, streamlining the setup process.

The Hero 12 Black boasts improved battery longevity, thanks to the integration of an Enduro battery and optimisations like omitting GPS support. This results in a doubling of runtime for shooting at 5.3K/60 and 4K/120, offering versatility for various shooting preferences.

However, the compact, waterproof build and powerful processor make managing heat a challenge, leading to occasional shutdowns, especially at higher resolutions and faster frame rates.

The introduction of HDR video capabilities complements the existing HDR photo feature, enhancing shadow details and controlling overexposed highlights. Additionally, a 9:16 framing setting caters to the rise in vertical video content preferences.

The Hero 12 Black also simplifies audio functionalities by enabling the use of wireless earbuds like Apple Airpods via Bluetooth. This facilitates wireless mic usage, accompanied by voice command support and audible camera notification prompts.

For professionals, the incorporation of GP-Log encoding, 10-bit colour, and available LUTs expands colour control and dynamic range, providing unprecedented control over colour correction and grading. The wireless timecode syncing feature simplifies multi-camera editing for professional users.

In summary, the GoPro Hero 12 Black combines professional-grade enhancements with user-friendly features, offering HDR video, enhanced stabilisation, vertical shooting capabilities, and simplified controls in Easy mode. These additions cater to a broad spectrum of users, making it a compelling upgrade from its predecessor.

Motorola has recently unveiled its latest mid-range smartphone, the Motorola Edge 40 Neo, in India, following the success of its predecessor, the Motorola Edge 30 Neo. Priced competitively, the device boasts premium features, including a leather or glass back, optical image stabilization (OIS), and fast charging.

Pricing and Availability:

The Motorola Edge 40 Neo comes with a price tag of ₹23,999 for the 8GB RAM + 128GB storage variant and ₹25,999 for the 12GB RAM + 256GB internal storage variant. Available in Black Beauty, Soothing Sea, and Caneel Bay color options, the smartphone can be purchased through Flipkart, the Motorola online store, and authorized retail outlets nationwide.

In the Box:

Upon unboxing, users can expect to find the Motorola Edge 40 Neo smartphone, a 68W charger, USB Type-C cable, protective case, and documentation.

Specifications:

The device features a 6.55-inch Full HD+ pOLED display with a high 144Hz refresh rate, powered by the MediaTek Dimensity 7030 chipset. With variants offering 8GB + 128GB and 12GB + 256GB configurations, the smartphone includes a 50MP + 13MP rear camera setup, a 32MP selfie camera, a robust 5,000mAh battery, and 68W fast charging.

Pros and Cons:

While the device impresses with a clean UI and sleek design, the camera performance falls short, particularly in low-light conditions. The vegan leather back option adds a premium touch and prevents fingerprint smudges.

Design and Display:

Available with either a glass or vegan leather back, the Motorola Edge 40 Neo stands out in terms of design. The vegan leather variant, like the Caneel Bay color option, feels premium and avoids fingerprint smudges. The device’s rectangular camera module and Motorola logo contribute to its distinctive appearance.

Display-wise, the smartphone boasts a 6.55-inch Full HD+ curved pOLED display with a 144Hz refresh rate and HDR10+ support, providing an immersive visual experience.

Software and Performance:

Running on Android 13 with Motorola’s My UX, the Motorola Edge 40 Neo ensures a clutter-free user experience, free from bloatware and intrusive advertisements. The promise of two years of Android updates and three years of security updates adds to its appeal. Powered by the MediaTek Dimensity 7030 chipset, coupled with 8GB RAM and 256GB storage, the device handles multitasking and gaming with ease.

Camera Performance:

Equipped with a dual-camera setup featuring a 50MP primary camera with OIS and a 13MP ultra-wide-angle camera, the Motorola Edge 40 Neo captures decent images in daylight conditions. However, low-light photography reveals some compromises, with the device struggling to maintain image quality.

Verdict:

The Motorola Edge 40 Neo emerges as a strong contender in the sub-₹30,000 segment, offering a well-designed device with an impressive display and a clutter-free UI. Despite its average camera performance, the smartphone competes with alternatives like the Realme 11 Pro and Poco F5, making it a viable option for users seeking a feature-packed mid-range smartphone.

Interbrand’s latest analysis unveils the most valuable tech brands of 2023, reflecting fluctuations in brand value and market positioning within the ever-evolving technology sector.

Apple: $505.68 Billion

Securing the top spot, Apple experienced a 4% rise in brand value, cementing its position as the leading global brand for the year.

Microsoft: $316.66 Billion

Microsoft surged ahead with a notable 14% increase, maintaining a solid second place on the list of top global brands.

Amazon: $276.93 Billion

Despite a modest 1% growth, Amazon stands strong in third place among the world’s top global brands in 2023.

Google: $260.26 Billion

Maintaining its prominence, Google witnessed a 3% increase, securing its place as the fourth most valuable brand globally.

Samsung: $91.41 Billion

With a commendable 4% growth, Samsung maintains its stature, securing the fifth position in Interbrand’s global brand rankings.

Instagram, IBM, Oracle, SAP

Instagram, securing 16th place, witnessed an 8% growth, while IBM (18th) and Oracle (19th) demonstrated steady growth of 2% and SAP (20th) a 5% increase in 2023.

Facebook and Intel

Facebook (21st) experienced an 8% decline, and Intel (24th) faced a notable 14% decrease in brand value compared to the previous year.

YouTube, Sony, Salesforce, Netflix

YouTube (25th) showcased a commendable 7% rise, while Sony (36th) observed a significant 12% growth, and Salesforce (38th) and Netflix (39th) grew by 6% and 9%, respectively.

PayPal, Airbnb, Siemens, Ebay

PayPal (40th) observed a 4% growth, Airbnb (46th) soared with a remarkable 22% increase, Siemens (53rd) surged by 9%, and eBay (62nd) held its ground in the rankings.

HP, Philips, Spotify, Nintendo, LinkedIn

HP (64th), Philips (68th), and Spotify (69th) experienced varying shifts in growth, while Nintendo (71st) faced a 2% decline. LinkedIn (80th) showcased a significant 13% surge in brand value.

The Interbrand report for 2023 illustrates the dynamism within the tech industry, showcasing notable growth, decline, and stability among the world’s most valuable tech brands.

In the pursuit of flawless skin, many are turning to the wonders of LED light therapy, a non-invasive and rejuvenating treatment that promises a radiant complexion. Beyond its aesthetic benefits, LED light therapy contributes to better absorption of skincare products, amplifying the effectiveness of your routine.

Before embracing the LED face mask, users often report dull and uneven skin tones, accompanied by red patches. However, after a consistent month-long usage, transformations are apparent. Complexions become more even, and the skin takes on a plumper appearance akin to the results post-hydra facials.

The process of using an LED face mask involves a carefully crafted routine. Begin with a cleansing step, such as the iS Clinical Warming Honey Cleanser, followed by a hydrating touch of a hyaluronic acid serum. Opt for familiar products, as advised by skincare experts, to ensure your skin remains comfortable throughout the treatment. Dr. Pooja Talera recommends a basic yet effective choice, like the One Thing Calendula or Centella extracts, for a touch of lubrication before using the LED face mask. It’s crucial to steer clear of heavy serums or creams to maximize the mask’s efficacy.

Using the LED face mask for a mere 10 minutes, accompanied by a spritz of pure rose water, and a light layer of facial oil or moisturizer completes the regimen. Dr. Pooja Talera emphasizes that this is the prime moment to introduce active skincare, such as Vitamin C or retinol, capitalizing on the skin’s heightened absorption capacity.

According to Dr. Talera, integrating LED light therapy into your routine 3 to 5 times a week, or with a double dose before significant events, can yield optimal results. However, she advises a gradual increase to a double dose to allow the skin to acclimate to the treatment.

Beyond its cosmetic benefits, LED light therapy has been hailed as a compelling alternative to fillers. Brides incorporating this treatment into their skincare routine before their weddings have reported exceptional results. While some may shy away from invasive procedures like fillers, individuals in their 30s are increasingly adopting precautionary anti-aging measures, with the LED face mask proving to be a popular choice. Dr. Pooja Talera acknowledges the significance of maintaining one’s natural features but emphasizes the undeniable allure of a radiant glow.

Samsung is expected to showcase its latest offerings during the rumored Galaxy Unpacked 2024 event in January. Reports suggest the unveiling may include the Galaxy S24 series, Galaxy Ring, and significant AI initiatives, adding to the intrigue surrounding the Korean tech giant’s next moves.

In the preceding year, Samsung introduced flagship smartphones like the Galaxy Z Fold 5, Galaxy Z Flip 5, and Galaxy S23 series during two unpacked events. As the new year approaches, attention shifts to the potential reveal of the Galaxy S24 series. Speculations point to an announcement in mid-January 2024, amid the availability of Apple’s iPhone 15 series and Google’s Pixel 8 series.

The Galaxy S24 series is rumored to comprise three devices: Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra. Expectations include upgrades in processor capabilities, camera features, and additional functionalities. To uncover the specifics, enthusiasts are advised to await the official launch for a comprehensive understanding of the smartphones’ advancements.

The Galaxy S24 Ultra is speculated to integrate Artificial Intelligence capabilities, similar to the Google Pixel 8 lineup. This AI is anticipated to offer both on-device and cloud-based functionalities, potentially featuring a generative AI for photo creation and editing. However, reports hint at a subscription model for accessing this AI, suggesting an additional cost for users.

Furthermore, Samsung may introduce a new wearable technology, possibly a smart ring known as the Galaxy Ring. This innovative device aims to monitor fitness metrics, including exercise, heart rate, blood pressure, and aFib detection.

It’s crucial to note that details about these anticipated Samsung products are based on speculations and rumors. Official information will be exclusively revealed during the Samsung Galaxy Unpacked 2024 event. Until then, the specifics of Samsung’s offerings for the upcoming year remain unknown, heightening the anticipation among tech enthusiasts.