Interbrand’s latest analysis unveils the most valuable tech brands of 2023, reflecting fluctuations in brand value and market positioning within the ever-evolving technology sector.
Apple: $505.68 Billion
Securing the top spot, Apple experienced a 4% rise in brand value, cementing its position as the leading global brand for the year.
Microsoft: $316.66 Billion
Microsoft surged ahead with a notable 14% increase, maintaining a solid second place on the list of top global brands.
Amazon: $276.93 Billion
Despite a modest 1% growth, Amazon stands strong in third place among the world’s top global brands in 2023.
Google: $260.26 Billion
Maintaining its prominence, Google witnessed a 3% increase, securing its place as the fourth most valuable brand globally.
Samsung: $91.41 Billion
With a commendable 4% growth, Samsung maintains its stature, securing the fifth position in Interbrand’s global brand rankings.
Instagram, IBM, Oracle, SAP
Instagram, securing 16th place, witnessed an 8% growth, while IBM (18th) and Oracle (19th) demonstrated steady growth of 2% and SAP (20th) a 5% increase in 2023.
Facebook and Intel
Facebook (21st) experienced an 8% decline, and Intel (24th) faced a notable 14% decrease in brand value compared to the previous year.
YouTube, Sony, Salesforce, Netflix
YouTube (25th) showcased a commendable 7% rise, while Sony (36th) observed a significant 12% growth, and Salesforce (38th) and Netflix (39th) grew by 6% and 9%, respectively.
PayPal, Airbnb, Siemens, Ebay
PayPal (40th) observed a 4% growth, Airbnb (46th) soared with a remarkable 22% increase, Siemens (53rd) surged by 9%, and eBay (62nd) held its ground in the rankings.
HP, Philips, Spotify, Nintendo, LinkedIn
HP (64th), Philips (68th), and Spotify (69th) experienced varying shifts in growth, while Nintendo (71st) faced a 2% decline. LinkedIn (80th) showcased a significant 13% surge in brand value.
The Interbrand report for 2023 illustrates the dynamism within the tech industry, showcasing notable growth, decline, and stability among the world’s most valuable tech brands.
